文章基本信息

标题：The Effect of Product Quality on Purchasing Decisions and Their Implications on the Relationship Equity of the Automotive Sector
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作者：Dudung Juhana
期刊名称：Kontigensi: Jurnal Ilmiah Manajemen
印刷版ISSN：2088-4877
电子版ISSN：2528-0139
出版年度：2018
卷号：6
期号：2
页码：76-81
出版社：Universitas Pasundan
摘要：This research was conducted to empirically examine the effect of product quality on purchasing decisions and their implications for relationship equity in the Automotive sector in the city of Bandung. The research method uses a quantitative approach and uses consumer surveys. Sample respondents were 108 people using simple random sampling technique — data analysis with SPSS for Windows tools. The results of the study show that there is a significant effect of product quality on relationship equity, whether mediated by purchasing decisions or not mediated by purchasing decisions. The results of this study indicate that the impact of product quality on relationship equity is well mediated by purchasing decisions of 44.1%, while the influence of product quality on relationship equity is 29.3%. The results of the study show that with excellent product quality, it will be able to improve purchasing decisions with the support of relationship equity.
其他摘要：This research was conducted to empirically examine the effect of product quality on purchasing decisions and their implications for relationship equity in the Automotive sector in the city of Bandung. The research method uses a quantitative approach and uses consumer surveys. Sample respondents were 108 people using simple random sampling technique — data analysis with SPSS for Windows tools. The results of the study show that there is a significant effect of product quality on relationship equity, whether mediated by purchasing decisions or not mediated by purchasing decisions. The results of this study indicate that the impact of product quality on relationship equity is well mediated by purchasing decisions of 44.1%, while the influence of product quality on relationship equity is 29.3%. The results of the study show that with excellent product quality, it will be able to improve purchasing decisions with the support of relationship equity.
关键词：product quality; relationship equity; purchasing decision
其他关键词：product quality;purchasing decisions;relationship equity