文章基本信息

标题：Customer Loyalty Establishment Model based on Corporate Social Responsibility (CSR) Program in Timor Leste
本地全文：下载
作者：Budi Widadi ; Nur Hamid ; Fania Mutiara Savitri 等
期刊名称：Webology
印刷版ISSN：1735-188X
出版年度：2021
卷号：18
期号：Special Issue 03
页码：299-321
DOI：10.14704/WEB/V18SI03/WEB18042
出版社：University of Tehran
摘要：This study aimed to analyze customer loyalty based on Corporate Social Responsibility (CSR) as companies commitment to Timor Leste (Social Care Based Loyalty). The research model was developed through research variables to fill the research gap between CSR and Loyalty by customer trust mediation, country of origin, and social demographic as a moderating variable. SEM analysis was used to analyze the data for hypothesis testing. The finding presented that Social Care Based Loyalty concept is proven. This is indicated by the company's values, which underlie CSR implementation; country of origin moderate the relationship CSR for loyalty establishment and customer trust to mediate CSR to increase customer loyalty of domestic and foreign companies in Timor Leste. The implication is based on the research that customers expect the best additional value obtained from the products/services selection by always providing excellent service based on market demand but still caring about the surrounding community as corporate citizenship implementation.
其他摘要：This study aimed to analyze customer loyalty based on Corporate Social Responsibility (CSR) as companies commitment to Timor Leste (Social Care Based Loyalty). The research model was developed through research variables to fill the research gap between CSR and Loyalty by customer trust mediation, country of origin, and social demographic as a moderating variable. SEM analysis was used to analyze the data for hypothesis testing. The finding presented that Social Care Based Loyalty concept is proven. This is indicated by the company's values, which underlie CSR implementation; country of origin moderate the relationship CSR for loyalty establishment and customer trust to mediate CSR to increase customer loyalty of domestic and foreign companies in Timor Leste. The implication is based on the research that customers expect the best additional value obtained from the products/services selection by always providing excellent service based on market demand but still caring about the surrounding community as corporate citizenship implementation.