文章基本信息

标题：SALES & OPERATIONS PLANNING: Case study on the Engineer-To-Order production model in the entertainment industry
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作者：Luciana de Oliveira Pedra Romão ; Luis Felipe Scavarda ; Marcelo Xavier Seeling 等
期刊名称：Brazilian Journal of Operations & Production Management
印刷版ISSN：1679-8171
出版年度：2021
卷号：18
期号：3
页码：1-12
DOI：10.14488/BJOPM.2021.016
出版社：Associação Brasileira de Engenharia de Produção (ABEPRO)
摘要：Goal: This article characterizes the application of the Sales and Operations Planning (S&OP) process in an audiovisual content production industry, whose production model is Engineer-To-Order (ETO), adding important empirical knowledge for S&OP in this production strategy within a unique context. Design / Methodology / Approach: The methodology adopted is based on an exploratory case study. The research adopts a well-known framework to characterize the process observed within the company. Results: The findings characterize the S&OP process based on the main components of the context, inputs, structure and process and outcomes / results, demonstrating that, even with the particularities of the industry, S&OP can be a key process to manage the business complexity and to achieve the objectives by the company. Limitations of the investigation: This study was based on the observations made in only one company, which is a research limitation towards the generalizability of the findings. Thus, for a deeper understanding of the theme, future research is necessary, expanding the observations to other companies. Practical implications: Practitioners can take stock of the S&OP characterization and the lessons learned herein to help to support their S&OP initiatives, especially regarding ETO contexts. Originality / Value: This article sought to reduce the research-practice gap in the literature concerning the need for a complete characterization of the S&OP process from empirical researches and the understanding of S&OP application in the ETO production model.
关键词：S&OP;Plan Integration;Process Management;Case study