首页    期刊浏览 2025年02月28日 星期五
登录注册

文章基本信息

  • 标题:E-perceptions and Business ‘Mating’: The Communication Effects of the Relative Width of Males’ Faces in Business Portraits
  • 本地全文:下载
  • 作者:van Zeeland, Eveline ; Henseler, Jörg
  • 期刊名称:Frontiers in Psychology
  • 电子版ISSN:1664-1078
  • 出版年度:2021
  • 卷号:12
  • 页码:1213
  • DOI:10.3389/fpsyg.2021.605926
  • 出版社:Frontiers Media
  • 摘要:This study investigates the relative impacts of the facial width-to-height ratio (fWHR) on the first impressions business professionals form of business consultants when seeing their photographs on a corporate website or LinkedIn page. By applying conjoint analysis on field experiment data (n = 381), we find that in a zero-acquaintance situation business professionals prefer low-fWHR business consultants. This implies that they prefer a face that communicates trustworthiness to one that communicates success. Further, we have investigated the words that business professionals use to describe their preferred consultant. These approach motivations help practitioners to improve the picture-text alignment. The results underline the necessity to critically assess the pictures and text used on websites and media platforms such as LinkedIn for business purposes, and to see them as a key element of business and self-communication that can be altered in order to improve business ‘mating.’.
  • 关键词:Facial metrics; nonverbal cues; Online impression management; Conjoint Analysis; Business mating
国家哲学社会科学文献中心版权所有