文章基本信息

标题：Business Model Transformation of a Service Provider on a Sharing Economy Platform
本地全文：下载
作者：Olga Novikova
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2021
卷号：9
期号：1
页码：35-42
DOI：10.5278/jbm.v9i1.4281
出版社：Aalborg University Press
摘要：The study investigates a business model transformation of a service provider on a sharing economy platform using a dynamic business model perspective. The study takes an inductive approach and draws on a set of semi-structured interviews, observations and other sources from a longitudinal single case study. The study is among the first ones to depict the process of the business model transformation of a service provider on a sharing economy platform along four dimensions: resource structure, organization structure, value proposition, and process dimension, i.e. “trial-anderror experimentation”. The study also uncovers the service provider’s multiple channel API (application programming interface) strategy whereby the provider uses API to cross-list the listings on various online platforms. This strategy has implications for other providers and platforms within the sharing economy context.
其他摘要：The study investigates a business model transformation of a service provider on a sharing economy platform (Airbnb) using a dynamic business model perspective. The study takes an inductive approach and draws on the set of semi-structured interviews, observations and other sources from the longitudinal single case study. The study suggests that certain resources were crucial for business model transformation. It also uncovers the service provider’s multiple channel API (application programming interface) strategy whereby he uses API to cross-list the listings on various online platforms. The importance of own brand development for the service provider is discussed.
关键词：Business model transformation; sharing economy; hospitality; multiple channel strategy