文章基本信息

标题：Faturamento estagnado e baixa rentabilidade: e agora. E agora, como a Supera vai virar o jogo?
本地全文：下载
作者：Alexsander Canaparro ; Kadigia Faccin ; Diego Marconatto 等
期刊名称：Revista Brasileira de Casos de Ensino em Administração
印刷版ISSN：2179-135X
出版年度：2021
卷号：11
期号：1
页码：1-17
出版社：FGV-EAESP, RAE Publicações
摘要：This case is a narrative with a fictional plot, based on real facts experienced by the author throughout his professional career. To this end, Supera is introduced, a national leader in the domestic utilities segment in Brazil. A company with 47 years of existence, which has lived a good part of its history in a context of accelerated growth and market dominance. However, in the past five years, things have not been going very well - reflecting the company's strategic choices. Supera has radically changed its go to market (GTM) strategy and paid a high price for it. Now, it need to find new strategic ways to reverse this situation.
关键词：negociação; estratégia; processo decisório; gestão.