文章基本信息

标题：La importancia de las características de los altavoces inteligentes en la satisfacción de sus usuarios y las intenciones de uso de los consumidores
本地全文：下载
作者：Raúl Pérez López ; Laura Lucia Palacios ; Aldara Ibáñez Lobato 等
期刊名称：UCJC Business and Society Review
电子版ISSN：2659-3270
出版年度：2021
卷号：18
期号：1
页码：128-165
DOI：10.3232/UBR.2021.V18.N1.04
出版社：Universidad Camilo José Cela
其他摘要：The aim of the research is double. First, it aims to examine the importance of smart product features on users’ satisfaction and adopters’ purchasing intentions. Second, we want to analyse the possible quadratic effect of three features, autonomy, personality and human interaction on the two outcomes. The results show that the features of smart products that influence users’ satisfaction differ from those of adopters’ purchasing intentions. Finally, interesting managerial implications for smart product producers and dealers are offered.