文章基本信息

标题：Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand
本地全文：下载
作者：Zhijia Dong ; Xiaodong Qiu
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：245
页码：2040
DOI：10.1051/e3sconf/202124502040
出版社：EDP Sciences
摘要：This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.
其他摘要：This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.