文章基本信息

标题：Consumer Trust as the Antecedent of Online Consumer Purchase Decision
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作者：Anas Hidayat ; Tony Wijaya ; Asmai Ishak 等
期刊名称：Information
电子版ISSN：2078-2489
出版年度：2021
卷号：12
期号：4
页码：145
DOI：10.3390/info12040145
出版社：MDPI Publishing
摘要：The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.
关键词：purchase decisions; e-commerce; online shop; digital marketing purchase decisions ; e-commerce ; online shop ; digital marketing