文章基本信息

标题：On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
本地全文：下载
作者：Zhuang, Wencan ; Luo, Xiaoguang ; Riaz, Muhammad Usman 等
期刊名称：Frontiers in Psychology
电子版ISSN：1664-1078
出版年度：2021
卷号：12
页码：1-15
DOI：10.3389/fpsyg.2021.644020
出版社：Frontiers Media
摘要：This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
关键词：green product1; purchase intention2; meta-analysis3; cognitive factors4; consumer individual characteristics5; social factors6