文章基本信息

标题：Analysis of Visitors’ Satisfaction on the Quality of Omah Salak Agro Tourism Services
本地全文：下载
作者：Mar'atul Karimah ; Agus Setiadi ; Mukson Mukson 等
期刊名称：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
出版年度：2021
卷号：15
期号：1
页码：85-99
DOI：10.24843/SOCA.2021.v15.i01.p08
出版社：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
摘要：The development of the agricultural sector into agro tourism is carried out to realize the desires of people who wish for educational and environment-friendly tourism activities. Omah Salak Agro Tourism provides a variety of reservation packages, culinary packages, and souvenirs of processed zalacca products. Consumer satisfaction to the services is an important factor to be considered. This study aimed to analyze visitor satisfaction with the quality of services including physical evidence, reliability, responsiveness, assurance, and care given by Omah Salak Agro Tourism. The study used a case study method with a sample size of 100 respondents. The sampling method used was purposive sampling technique. The measurement scale used was the Likert scale. Data analysis methods used were the customer satisfaction index (CSI), gap analysis, and importance performance analysis (IPA). The results of the analysis showed a CSI value of 77.44%, meaning that overall visitors were satisfied with the service performance at the Omah Salak Agro Tourism. The results of the gap analysis showed the performance
其他摘要：The development of the agricultural sector into agro tourism is carried out to realize the desires of people who wish for educational and environment-friendly tourism activities. Omah Salak Agro Tourism provides a variety of reservation packages, culinary packages, and souvenirs of processed zalacca products. Consumer satisfaction to the services is an important factor to be considered. This study aimed to analyze visitor satisfaction with the quality of services including physical evidence, reliability, responsiveness, assurance, and care given by Omah Salak Agro Tourism. The study used a case study method with a sample size of 100 respondents. The sampling method used was purposive sampling technique. The measurement scale used was the Likert scale. Data analysis methods used were the customer satisfaction index (CSI), gap analysis, and importance performance analysis (IPA). The results of the analysis showed a CSI value of 77.44%, meaning that overall visitors were satisfied with the service performance at the Omah Salak Agro Tourism. The results of the gap analysis showed the performance
关键词：Agro Tourism; satisfaction; service