文章基本信息

标题：Batik Standardization as Batik Artisan Empowerment Model For Marketing Process
本地全文：下载
作者：Muslichah Erma Widiana ; Karsam . ; Kusni Hidayati 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2020
卷号：12
期号：27
页码：44-54
DOI：10.7176/EJBM/12-27-05
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of this study is to produce batik standardization as an empowerment model addressed to batik ARTISAN as individuals, and / or business entities for the marketing / trading process. This was triggered by the existence of the ASEAN free market in 2015 which resulted in the deccreasing of Indonesian batik marketing; there were lots of Indonesians who do not know the quality of Batik Cloth; lack of supervision by the Indonesian government of sales behavior; the shortcome of Indonesia Trade Law. The problem in this research is how to make The Model of Batik Standardization for the empowerment of Batik ARTISAN marketing, either individuals, and / or business entities. In order to solve this problem the method used is descriptive qualitative method and direct practice. Data was obtained through observation in the field / direct practice), in-depth observations, and literature studies and internet sources. The results of this study are that every batik cloth sold must be labeled "batik-INDONESIA", Indonesian government supervision of the marketing process should be carried out continuously, hence; there should be a control and enforcement of Indonesia's trade law. This research is expected to produce a batik standardization model for marketing empowerment so that batik ARTISAN in Indonesia, both as individuals, and / or business entities can carry out batik production and marketing smoothly.
关键词：SNI Batik;Standardization;Marketing