文章基本信息

标题：Máquinas de la memoria: Emblemática y Semiótica
本地全文：下载
作者：María del Carmen Fernández Galán Montemayor
期刊名称：IMAGO. Revista de Emblemática y Cultura Visual
印刷版ISSN：2254-9633
出版年度：2021
期号：12
页码：71-81
DOI：10.7203/imago.12.17714
出版社：IMAGO. Revista de Emblemática y Cultura Visual
摘要：The relationship between word and image has been researched from different theoretical perspectives. The emblem, as a hybrid textual type, has been approached from the perspectives of iconography and epigraphy in the analysis of the variety of genres derived from the triplex model, like the heavily codified languages of mute emblems and baroque hieroglyphs. The rhetorical procedures and traditions involved in the production and reception of these symbolic machines utilize the exemplum and the allegory, going through the progymnasmata, as the main strategies in the connection of iconic and verbal representations. The purpose of this work is to describe the emblem from a semiotic point of view and explore the relationship between emblematics and the theatres of artificial memory as categories that allow the explanation of the complex interdependence between the visual and the verbal in its mnemotechnical function, where the effectiveness of the repertoire of symbol is built in museums of the imaginary. This takes the visual grammars of semiotics as well as the anthropology of writing as a starting point to propose a generative model of reading.
关键词：emblemática; semiótica; jeroglífico; memoria