文章基本信息

标题：Impact of Advertising on Consumer Purchase Intention: A Study of Southern Punjab
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作者：Ansar Abbas
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2020
卷号：12
期号：19
页码：1-8
DOI：10.7176/EJBM/12-19-01
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The aim of this research was to know the impact of advertising on consumer purchase intention; the research area was south region of Pakistan. This research was based on primary data that was calculated from the respondents of south region of Pakistan through questionnaire. The correlation and regression tests were applied through SSPSS software. A significant relation was found among all the variables and model was found appropriate. This research is helpful for the policy makers, managers and related business firms.