文章基本信息

标题：Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
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作者：Alyce Cardoso Campos ; Daniel Carvalho de Rezende ; José Willer do Prado 等
期刊名称：EMAJ: Emerging Markets Journal
印刷版ISSN：2158-8708
出版年度：2020
卷号：10
期号：1
页码：40-49
DOI：10.5195/emaj.2020.192
出版社：University Library System, University of Pittsburgh
摘要：This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.
关键词：Bottom of the Pyramid;Low Income;Consumption;Market;Future Research