文章基本信息

标题：TV and Public Sport Development: A Grounded Theory
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作者：Arabnarmi, Batool ; Goodarzi, Mahmood ; Sajadi, Seyed Nasrollah 等
期刊名称：مطالعات مدیریت ورزشی
印刷版ISSN：2538-3213
电子版ISSN：2538-3221
出版年度：2017
卷号：8
期号：40
页码：17-38
DOI：10.22089/smrj.2017.902
出版社：Sport Sciences Research Institute
摘要：The purpose of this study is to clarify the role of TV in development of public sport. This is a qualitative study using the Grounded Theory method. Data were collected through review of documents and interviews. Theoretical saturation was achieved after 21 deep and semi-structured interviews with experts and managers in sport and media fields. Categories were identified after completing the process of coding and data ion. Two approaches were used for content analysis of documents: the TV’s position in the public sport planning documents, and the position of public sport in national TV documents. The model was designed according to systematic model of Strauss and Corbin (1994). Inappropriate approach to public sport was identified as core phenomenon, and other categories were organized around this core phenomenon based on the paradigm model. These categories include casual conditions, contextual and intervening conditions, strategies, and consequences. Some of the casual conditions were: lack of financial appeal of public sport for TV and limited interaction between the organizations responsible for public sport and TV networks. Contextual and intervening conditions included poor performance of networks related to the field of health, not attractive public sport for television viewers, and audience tendency to watch TV for entertainment. Consequences included public sport little contribution of primetime and the restricted role of television in motivation and awareness of physical activity. Finally, arose from the data, recommendations are presented based on existing conditions.
关键词：Development;Public Sport;TV;Grounded Theory