文章基本信息

标题：Determining strategy of Winter sports tourism development in Province of Chaharmahal and Bakhtiari
本地全文：下载
作者：Abbasi, Salim ; Bagheri, Ghodratollah ; Asgari, Roohollah 等
期刊名称：مطالعات مدیریت ورزشی
印刷版ISSN：2538-3213
电子版ISSN：2538-3221
出版年度：2018
卷号：10
期号：49
页码：115-138
DOI：10.22089/smrj.2017.4129.1795
出版社：Sport Sciences Research Institute
摘要：Todays, tourism and attract tourists is as one of the most important issues in recognition of the potential of a region and attract domestic and foreign investment all around the world. In fact, tourism has become one of the main pillars of the world trade economy. The purpose of this study was to identify factors that influence the development of sports tourism of Chaharmahal and Bakhtiari, strategy formulation and prioritize these strategies. In this study, the research is functional, based no objective and type, the research is descriptive – analytic. The study population consisted of 68 high and middle managers, sports managers, investors and experts that are active in the tourism sector. Combining AHP with SWOT was used to data analysis. The results of data analysis revealed that among the developed strategies, “Providing investment fields for winter sports”, “introduced Chaharmahal and Bakhtiari Province as a tourism hub for winter sports” and “summer tourist centers to attract tourists in all seasons” are most important investment strategies for the development of tourism in the province of Chahar Mahal and Bakhtiari.
关键词：Tourism Industry;The Hybrid Approach SWOT-AHP;Natural Potential