文章基本信息

标题：PENGARUH KEPRIBADIAN TERHADAP PERILAKU PENGGUNAAN ONLINE TRADING DAN PREFERENSI RESIKO PADA INVESTOR
本地全文：下载
作者：Hasnah Sabrina Siregar ; Wita Juwita Ermawati ; Anna Fariyanti 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2021
卷号：7
期号：1
页码：157-157
DOI：10.17358/jabm.7.1.157
出版社：Bogor Agricultural University
摘要：One way to obtain information is through online trading, which also serves as a place for transacting. Personality is a factor that affects how a person behaves and makes decisions, including behavioral finance. This research aimed to analyze the effect of investors' personality on online trading use behavior and investors' risk preference. The data were obtained from online questionnaires distributed through social media with a total of 240 respondents. This research used a structural equation modeling (SEM) to measure the relationship between latent variables, namely the five personality variables of the International Personality Pool Item-Big Five Model (IPIP-BFM), investors' risk preference, and online trading behavior. The data were processed using SPSS and SEM-PLS. The result indicated that openness to experience positively and significantly affected online trading use behavior and investors' risk preference. Conscientiousness, extraversion, agreeableness, and neuroticism insignificantly affected online trading use behavior and investors' risk preference. The behavior of using online trading had a positive and significant effect on risk preference. The result showed that if investors were more open to something, they would use online trading more intensely and become more risk-seeker.
其他摘要：One way to obtain information is through online trading, which also serves as a place for transacting. Personality is a factor that affects how a person behaves and makes decisions, including behavioral finance. This research aimed to analyze the effect of investors' personality on online trading use behavior and investors' risk preference. The data were obtained from online questionnaires distributed through social media with a total of 240 respondents. This research used a structural equation modeling (SEM) to measure the relationship between latent variables, namely the five personality variables of the International Personality Pool Item-Big Five Model (IPIP-BFM), investors' risk preference, and online trading behavior. The data were processed using SPSS and SEM-PLS. The result indicated that openness to experience positively and significantly affected online trading use behavior and investors' risk preference. Conscientiousness, extraversion, agreeableness, and neuroticism insignificantly affected online trading use behavior and investors' risk preference. The behavior of using online trading had a positive and significant effect on risk preference. The result showed that if investors were more open to something, they would use online trading more intensely and become more risk-seeker.
关键词：behavioral finance; online trading; personality; risk preference; SEM-PLS