文章基本信息

标题：A study on the relationship of e-marketing, e-CRM, and e-loyalty: Evidence from Indonesia
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作者：Ipang Sasono ; Suroso ; Dewiana Novitasari 等
期刊名称：International Journal of Data and Network Science
印刷版ISSN：2561-8148
电子版ISSN：2561-8156
出版年度：2021
卷号：5
期号：2
页码：115-120
DOI：10.5267/j.ijdns.2021.2.003
出版社：Growing Science
摘要：The number of website visits is an important issue in the era of industrial revolution 4.0 for the manufacturing industry of Refrigeration and HVAC (heating, ventilation, and air-conditioning) as an effort in obtaining and maintaining customers. Therefore, e-loyalty is needed to improve the number of website visits. Research is done to test the influence given by e-marketing and e-CRM towards e-loyalty of a website owned by one of the Refrigeration and HVAC (RHVAC) companies in Indonesia. data is collected by a simple random sampling method obtained from 170 respondents of website visitors in the RHVAC fair Indonesia 2018. The method used in this research is multiple linear regression with SEM through the help of SmartPLS 3.0 software. The analysis result of this research shows that e-marketing and e-CRM have a positive and significant effect on e-loyalty, both individually and simultaneously.
关键词：E-CRM; e-loyalty; e-marketing; Website