文章基本信息

标题：Sustainable Business Models in a Challenging Context: The Amana Katu Case
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作者：José Augusto Lacerda Fernandes ; José Milton de Sousa-Filho ; Fernando Luiz Emerenciano Viana 等
期刊名称：RAC - Revista de Administração Contemporânea
印刷版ISSN：1415-6555
电子版ISSN：1982-7849
出版年度：2021
卷号：25
期号：3
页码：1-18
DOI：10.1590/1982-7849rac2021200205.en
出版社：Associação Nacional de Pós-Graduação e Pesquisa em Administração
摘要：Context: the Brazilian Amazon region has the largest hydrographic basin in the world. However, even with such abundance, a good part of the population does not have access to quality water in their daily lives. In order to change that reality, a social business called Amana Katu created an innovative sustainable business model based on the principles of circular economy, built through partnerships with NGOs, corporations, government, and universities.Objective: this study aims to understand how sustainable business models can be co-created in challenging contexts.Methods: based on a qualitative case study, data was collected in three phases, from primary and secondary sources over three years, and analyzed following content analysis procedures.Results: the business model is based on different principles of circular economy, and the business co-creation process, based on partnerships with different stakeholders, was fundamental for the generation of value and impact associated with the three dimensions of sustainability.Conclusions: these results contribute to theory for a better understanding of the creation and development of SBMs in challenging contexts. In this kind of context, co-creation processes and a deep relationship with stakeholders have a unique function, and collaborate to create successful initiatives.
关键词：Sustainable business models; circular economy; challenging context; co-creation; Amazon.
其他关键词：Modelos de negócios sustentáveis; economia circular; contextos desafiadores; cocriação; Amazônia.