文章基本信息

标题：MOTIVATIONAL SEGMENTATION OF THE GASTRONOMIC TOURIST IN THE CITY OF CÓRDOBA (SPAIN)
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作者：Javier JIMÉNEZ-BELTRÁN ; Carol JARA-ALBA ; Jaime ROLDAN NOGUERAS 等
期刊名称：GeoJournal of Tourism and Geosites
电子版ISSN：2065-1198
出版年度：2019
卷号：3
期号：26
页码：874-886
DOI：10.30892/gtg.26316-404
出版社：Oradea University Press
摘要：The objective is to analyze the motivations of tourists who visit a city with a rich cultural heritage, both architectural and culinary. Based on these motivations, segmentation is carried out. Regarding the methodology, after a factorial analysis and taking the extracted motivational dimensions as reference, the multivariate technique of grouping the cases was used, obtaining four clusters. Findings show that tourists of Córdoba are attracted to gastronomic features in addition to architectural heritage, together forming a cultural product that is highly valued. The article also analyzes neophilia and neophobia.
关键词：gastronomy;motivation;neophobia;neophilia;tourism segmentation;gastronomic tourism;food tourism.