文章基本信息

标题：New Perspectives on the Translation of Advertising
本地全文：下载
作者：Laura Cruz García
期刊名称：Revista de Lenguas para Fines Específicos
印刷版ISSN：1133-1127
电子版ISSN：2340-8561
出版年度：2016
卷号：22
期号：2
页码：9-13
DOI：10.20420/rlfe.2016.314
出版社：Universidad de Las Palmas de Gran Canaria
摘要：The language of advertising has for long proved a profitable resource for the teaching and learning of foreign languages at different educational levels, as well as for cultural and discourse studies, among others. Research paths and possibilities in the field are usually concerned with the domain of morphosyntax, pragmatics and semiotics in their widest sense, and the study of a wide range of specific language devices including terminology, loanwords and neologisms, the imperative mode, and images, for example. The peculiarities of advertising messages (combining verbal and non-verbal elements), their predominant persuasive function, and the large variety of texts produced in this sector are solid reasons for language trainers and scholars’ interest.