摘要:Starting from the research ‘Public communication and Big Data’, in the present paper has the purpose of problematizing the public relation professional’s acting as a data translator. Therefore, it was made a study case with an exploratory base in a software developer startup to offices and accounting professionals. Understanding the public relation’s activities in the startup got as a result the use of data as a possibility of comprehension of the customers, using the reading of the generated data. Beside that, it was glimpsed a new possibility to the public relation professional in the organization, the data translator. The study is concluded with the observation that there is a gap between the transformation of the data into knowledge to the decision taking. Based on the public relation’s characteristics it was prospected that professional as a data translator to mediate the ‘’blank’’ in the organizational processes between Big Data and decision taking.