文章基本信息

标题：O Relações Públicas como data translator: a profissão no contexto do Big Data
本地全文：下载
作者：Rafaela Giovanni Magalhães Bastos ; Tiago Costa Martins
期刊名称：ECCOM
电子版ISSN：2177-5087
出版年度：2021
卷号：12
期号：23
页码：514
出版社：Faculdades Integradas Teresa D'Ávila, (Fatea)
摘要：Starting from the research ‘Public communication and Big Data’, in the present paper has the purpose of problematizing the public relation professional’s acting as a data translator. Therefore, it was made a study case with an exploratory base in a software developer startup to offices and accounting professionals. Understanding the public relation’s activities in the startup got as a result the use of data as a possibility of comprehension of the customers, using the reading of the generated data. Beside that, it was glimpsed a new possibility to the public relation professional in the organization, the data translator. The study is concluded with the observation that there is a gap between the transformation of the data into knowledge to the decision taking. Based on the public relation’s characteristics it was prospected that professional as a data translator to mediate the ‘’blank’’ in the organizational processes between Big Data and decision taking.
关键词：Data translator;Data science;Comunicação