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  • 标题:O Relações Públicas como data translator: a profissão no contexto do Big Data
  • 本地全文:下载
  • 作者:Rafaela Giovanni Magalhães Bastos ; Tiago Costa Martins
  • 期刊名称:ECCOM
  • 电子版ISSN:2177-5087
  • 出版年度:2021
  • 卷号:12
  • 期号:23
  • 页码:514
  • 出版社:Faculdades Integradas Teresa D'Ávila, (Fatea)
  • 摘要:Starting from the research ‘Public communication and Big Data’, in the present paper has the purpose of problematizing the public relation professional’s acting as a data translator. Therefore, it was made a study case with an exploratory base in a software developer startup to offices and accounting professionals. Understanding the public relation’s activities in the startup got as a result the use of data as a possibility of comprehension of the customers, using the reading of the generated data. Beside that, it was glimpsed a new possibility to the public relation professional in the organization, the data translator. The study is concluded with the observation that there is a gap between the transformation of the data into knowledge to the decision taking. Based on the public relation’s characteristics it was prospected that professional as a data translator to mediate the ‘’blank’’ in the organizational processes between Big Data and decision taking.
  • 关键词:Data translator;Data science;Comunicação
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