摘要:Circumscribed to Cultural Studies, this article presents problems of discourses and representations present between three artifacts: the AntZ and Bee Movie films and the League of Legends electronic game. A shift and articulation towards a neo-liberal business discourse is perceived. Thus, while in AntZ there is an opposition to the old model of social management inspired by Fordism, hierarchical and rigid, or undertaken as celebrated in the Bee Movie without immediate prism, flexibility and innovative innovation, which is only inferred in the representations of League of Legends.
关键词:Comunicação e Educação; Mídia e Educação; Pedagogias Culturais; Neoliberalismo.