文章基本信息

标题：FACTORS INFLUENCING CONSUMER ATTITUDE AND CORPORATE IMAGE ON DONATION DECISIONS THROUGH CROWDFUNDING PLATFORM
本地全文：下载
作者：ANGGRAINI JUNIA ; LA MANI
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2021
卷号：99
期号：1
页码：13
出版社：Journal of Theoretical and Applied
摘要：The main purpose of this study is to examine the factors that influence the consumer attitude and corporate image in making donation decisions through crowdfunding platforms. One crowdfunding platform in Indonesia is Kitabisa.com in this platform, fundraising is done on social media Instagram, by doing one of the campaign #OrangBaik, is a fundraising campaign to collect funds and contributor with the people who matter and people who donate are given the name #OrangBaik. This study uses a quantitative approach to data collection, and uses a survey method. The research has a total sample of 100 respondents who are active followers on Instagram @kitabisacom. In managing the results, the study uses the Slovin formula to represent the entire population and uses a Likert scale to measure a person's perceptions, attitudes, or opinions on a series of statements given in the questionnaire. The collected data were processed using PLS-SEM (Partial Least Squares Structural Equation Modeling). The results of this research is that consumer attitudes and corporate image greatly influence someone in making donations to the crowd funding platform. (Clearly stated what has been identified in the research in abstract and introduction sections) (DONE).
关键词：Consumer Attitude; Corporate Image; Decision Of Donating; Crowdfunding; Campaign.