文章基本信息

标题：OPTIMIZATION MODEL FOR CUSTOMER BEHAVIOR WITH MARS AND KYC SYSTEM
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作者：RAHMAD SYAH ; MAHYUDDIN K.M NASUTION ; MARISCHA ELVENY 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：13
页码：2616-2627
出版社：Journal of Theoretical and Applied
摘要：Know You Customer System (KYC) is one of the technologies currently applied to control customer activities and verify accurate data for security and user satisfaction. Multivariate and dynamic growth of digital business is also the rise of payment technology in other words receiving Big Data which we must anticipate. This study, using MARS is a nonparametric method with the function of reducing and making optimal models in predicting each numerical computational structure in it. Results obtained Find a model for optimal coefficient values from large-scale data values. So that in determining decisions, as well as supporting business intelligence can be done appropriately.
关键词：Dynamic KYCP;Star-Up;Blockchain Technology;Business Canvas Model;MARS;Personal Financial Management.