文章基本信息

标题：CONSUMER ATTITUDES TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY AMONG MALAYSIAN COLLEGE STUDENTS
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作者：MARZIEH ZENDEHDEL ; MOHAMAD FAZLI SABRI ; RUSITHA WIJEKOON 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：9
页码：1490-1513
出版社：Journal of Theoretical and Applied
摘要：This study analyses the factors foreseeing university students’ e-commerce attitude, and intention at universities of Klang Valley region in Malaysia. In this research, cluster sampling method was utilized, and further, examined the moderating effect of collectivism/individualism as a measurement of culture on the association between attitude, and other variables for example; attribute of innovation (relative advantage, compatibility, and complexity), Trust (integrity, benevolence, and ability), perceived risk, and subjective norm. The outcomes of structural equation modelling demonstrated that the degree of intention of online shopping was comparatively higher in university students, and pathway of attitude towards the e-shopping has significantly positive among them. Furthermore, a noteworthy moderation effects on the association between attitude, and subjective norm, compatibility, and relative advantage were observed.
关键词：Collectivism;Individualism;Innovation Diffusion Theory;Theory of Planned Behaviour;Theory of Reasoned Action.