文章基本信息

标题：THE EFFECT OF INDONESIAN E-MARKETPLACE REPUTATION ON CUSTOMER TRUST IN ONLINE SHOPPING
本地全文：下载
作者：YOHANNES KURNIAWAN ; SITI ELDA HIERERRA ; HENDRY NICHOLAS 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2020
卷号：98
期号：3
页码：505-516
出版社：Journal of Theoretical and Applied
摘要：E-Marketplace is growing rapidly in Indonesia, and what is the problem of E-Marketplace, when is the level of customer confidence, both in marketplace services and the quality of sellers. This study aims to determine The Effect of Indonesian E-Marketplace Reputation on Customer Trust in Online Shopping. The method used in this research is analyzing Indonesian E-Marketplace reputation data by using the SmartPLS 3.0 application. The results of this research showed the positive significant effect of group reference and emarketplace reputation on trust and the trust factor give positive significant effect to relationship commitment of customer to the seller. The results of the study can be applied to the E-Marketplace to enhance the reputation of E-Marketplace companies in Indonesia.
关键词：E-Marketplace;Reference;Trust in Online Shopping;Online;Customers.