文章基本信息

标题：A Orientação Empreendedora (OE) na universidade pública: um estudo de caso
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作者：Elaine Garcia dos Santos ; Alisson Eduardo Maehler ; Simone Portella Teixeira de Mello 等
期刊名称：Revista Gestão Universitária na América Latina - GUAL
印刷版ISSN：1983-4535
出版年度：2021
卷号：14
期号：1
页码：1-22
DOI：10.5007/1983-4535.2021.e74337
出版社：Universidade Federal de Santa Catarina
摘要：This study aims to analyze how Entrepreneurial Orientation (EO) happens in public universities, and in what circumstances it contributes to local and regional development. This is a case study of a qualitative and descriptive essence that was based on the dimensions of the EO using two categories of analysis: (i) university introduces new products to the market, (ii) to evaluate the financial or technological risks of the projects. The research instrument was built based on Fernandes and Santos (2008) and applied to managers and researchers at a public university. The methodological technique was snowball, which uses an initial social network of participants to gain access to the collective (OCHOA, 2015). 17 managers and researchers were interviewed. The results show that the university has leadership characteristics with an entrepreneurial profile, encouraging the creation of Junior Companies in undergraduate courses, and supporting the University's Technological Incubator and the city's Technological Park, in partnership with the City Hall. In addition, it contributes to technological innovation, with collaborative environments and provides infrastructure for the development and interaction between companies and the university.
其他摘要：This study aims to analyze how Entrepreneurial Orientation (EO) happens in public universities, and in what circumstances it contributes to local and regional development. This is a case study of a qualitative and descriptive essence that was based on the dimensions of the EO using two categories of analysis: (i) university introduces new products to the market, (ii) to evaluate the financial or technological risks of the projects. The research instrument was built based on Fernandes and Santos (2008) and applied to managers and researchers at a public university. The methodological technique was snowball, which uses an initial social network of participants to gain access to the collective (OCHOA, 2015). 17 managers and researchers were interviewed. The results show that the university has leadership characteristics with an entrepreneurial profile, encouraging the creation of Junior Companies in undergraduate courses, and supporting the University's Technological Incubator and the city's Technological Park, in partnership with the City Hall. In addition, it contributes to technological innovation, with collaborative environments and provides infrastructure for the development and interaction between companies and the university.
关键词：Orientação Empreendedora;empreendedorismo;universidade pública;incubadora tecnológica