文章基本信息

标题：Comunicação interna em instituições públicas de ensino superior: canais e conteúdos
本地全文：下载
作者：Maria Dionísia dos Santos ; Andréa Cardoso Ventura
期刊名称：Revista Gestão Universitária na América Latina - GUAL
印刷版ISSN：1983-4535
出版年度：2021
卷号：14
期号：1
页码：1-22
DOI：10.5007/1983-4535.2021.e73482
出版社：Universidade Federal de Santa Catarina
摘要：Internal communication is a helpful tool for the strengthening of interactions, the sense of appreciation, and the engagement of employees with organizational goals. Thus, this study seeks to analyze the practice of internal communication in a given higher education institution, in order to map the preferences of the employees in relation to its channels and contents. We used a case study model, through a predominantly qualitative approach. We concluded that email is the most used medium of communication, and that social media and instant messaging applications do not have a good acceptability. Face-to-face communication is also well-accepted by employees. Regarding content, it was pointed out that employees had an interest in the divulgation of management’s decisions, as well as those of the Superior Council, and matters related to the management of people. Thus, this research aims to be a source of advice for public educational managers to evaluate or redefine their internal communication, aiming to help them strengthen their interactions and relationships with strategic publics; and, consequently, reflect positively in the services offered to the company.
其他摘要：Internal communication is a helpful tool for the strengthening of interactions, the sense of appreciation, and the engagement of employees with organizational goals. Thus, this study seeks to analyze the practice of internal communication in a given higher education institution, in order to map the preferences of the employees in relation to its channels and contents. We used a case study model, through a predominantly qualitative approach. We concluded that email is the most used medium of communication, and that social media and instant messaging applications do not have a good acceptability. Face-to-face communication is also well-accepted by employees. Regarding content, it was pointed out that employees had an interest in the divulgation of management’s decisions, as well as those of the Superior Council, and matters related to the management of people. Thus, this research aims to be a source of advice for public educational managers to evaluate or redefine their internal communication, aiming to help them strengthen their interactions and relationships with strategic publics; and, consequently, reflect positively in the services offered to the company.
关键词：Comunicação Interna;Canais de comunicação;Conteúdos Comunicacionais;Instituições de Ensino Superior