文章基本信息

标题：Bank’s brand, social influence, and its impact on the decision on using mobile banking services of individual customers: An empirical study
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作者：Vo Thi Phuong Lan ; Nguyen Thanh Giang
期刊名称：Accounting
印刷版ISSN：2369-7393
电子版ISSN：2369-7407
出版年度：2021
卷号：7
期号：4
页码：925-932
DOI：10.5267/j.ac.2021.1.015
出版社：Growing Science
摘要：In the context of fintech and industrial revolution 4.0, the banking system worldwide has significantly developed mobile banking services at a great pace in order to promote economic performance. The aim of this analysis is to estimate factors that impact on the customers' use of mobile-banking services in the typical case in Vietnam nowadays. Using a sample data of 420 questionnaires covering in 2020, the results indicate that brand and social influence have greatly impacted on the customers' use of mobile-banking services. A greater bank’s brand and social influence is positively related to a greater the customers' use of mobile-banking services. In addition, transaction risk has a negative impact on decisions to use mobile-banking services. Vietnam should enhance the risk management in the banking sector in order to maintain sustainable development in the long run.
关键词：Brand; Risk management; Social influence; Bank