文章基本信息

标题：On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists
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作者：Haiying Liu ; Fuli Han ; Jingyi Wang 等
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2020
卷号：13
期号：2
页码：345-356
DOI：10.4236/jssm.2020.132023
出版社：Scientific Research Publishing
摘要：The study provided a structural equation model of developing ICH souvenir based on the perception of tourists taking attitude towards protecting ICH, perceived problem, perceived value, customer participation and purchase intention as variables. The research examined the influence of attitude towards protecting ICH, perceived problem, perceived value, customer participation on purchase intention for ICH souvenir. Data were collected by using questionnaires and 396 questionnaires were valid. The data were analyzed through Structural Equation Modeling (SEM) with Amos computer program. The findings showed that attitude towards protecting ICH, perceived value and customer participation had significant and positive influence on purchase intention for ICH souvenir. Perceived value had the most significant and positive influence on purchase intention, followed by customer participation and attitude towards protecting ICH. However, perceived problem had a significant and negative influence on purchase intention for ICH souvenir. At last, some suggestions are given for tourism enterprises to develop ICH souvenir.
关键词：Intangible Cultural Heritage Souvenir;Attitude towards Protecting ICH;Perceived Problem;Perceived Value;Customer Participation;Purchase Intention