文章基本信息

标题：E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies
本地全文：下载
作者：Chenjie Li
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2020
卷号：8
期号：7
页码：245-251
DOI：10.4236/jss.2020.87020
出版社：Scientific Research Publishing
摘要：The implementation of the business strategy of “cost reduction, efficiency increase, and quality improvement” has become an inevitable direction and beneficial exploration for e-commerce companies to implement transformation and development. Currently, e-commerce enterprise marketing has the problems of increasing customer acquisition costs, declining overall efficiency, and low operational efficiency. The main reason for this situation is that e-commerce enterprise marketing management lacks refined management, innovative exploration, and digital operations. Based on this, this article believes that e-commerce companies should restructure the marketing management system, promote the innovation of marketing models, and accelerate the reserve of high-quality talents, so as to truly enhance the appeal, influence, and competitiveness of e-commerce companies.
关键词：E-Commerce Enterprise;Marketing Management;Practical Dilemma;Main Incentives;Coping Strategies