文章基本信息

标题：The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust
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作者：Wen-Hai Chih ; Mingzhe Ren
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2020
卷号：8
期号：3
页码：507-513
DOI：10.4236/jss.2020.83043
出版社：Scientific Research Publishing
摘要：The purpose of this study is to explore the relationships between website reputation, website quality, and repeat purchase intention and the moderating effect of trust on the relationship between website reputation and website quality. Results show that website reputation has a significant and positive effect on website quality, which also has a significant and positive effect on repeat purchase intention. However, trust does not moderate the relationship between website reputation and website quality.
关键词：Website Reputation;Website Quality;Repeat Purchase Intention;Trust