文章基本信息

标题：Trust in Public Relations in the Age of Mistrusted Media: A European Perspective
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作者：Ángeles Moreno ; Ralph Tench ; Piet Verhoeven 等
期刊名称：Publications
电子版ISSN：2304-6775
出版年度：2021
卷号：9
期号：1
页码：7
DOI：10.3390/publications9010007
出版社：MDPI Publishing
摘要：One of the core problems of misinformation and post-trust societies is, indeed, trust in communications. The undermining of the credibility of media as the backbone of democratic societies is becoming a serious problem that affects democracy, business and all kinds of public institutions and organizations in society(ies). This paper explores perceptions of trust in key stakeholders involved in communication on behalf of organizations. Findings are considered at the professional (macro), departmental (meso) and individual (micro) level as well as considering the trusted role of non-specialist communicators for organizations including internal and external spokespeople. Data were collected from an online survey of 2883 respondents from 46 countries across Europe. Key findings were at the macro level that: antagonism between management communication professionals and journalists remains. The lowest trust in the profession is felt to be by the general public. At the meso level, top executives are perceived to trust the department the most followed by journalists in second place. External experts such as professors and consultants are perceived to be the most trusted by the general public. Finally, at the micro level individuals are more trusted than organizations or departments and the communication profession more widely.
关键词：post-trust; disinformation; trust; media credibility; gatekeepers; management communication; strategic communication; public relations; journalism post-trust ; disinformation ; trust ; media credibility ; gatekeepers ; management communication ; strategic communication ; public relations ; journalism