文章基本信息

标题：“MATERA 2019”: IMPATTI ECONOMICI DEL CITY BRANDING
本地全文：下载
作者：Vincenzo Del Giudice ; Pierfrancesco De Paola ; Fabiana Forte 等
期刊名称：LaborEst
印刷版ISSN：1973-7688
电子版ISSN：2421-3187
出版年度：2020
期号：20
页码：5-10
DOI：10.19254/LaborEst.20.01
出版社："Mediterranea" University of Reggio Calabria
摘要：In 2019 Matera played the role of European Capital of Culture. A preliminary analysis of the economic benefits that the title of European Capital of Culture has conferred to Matera as brand is carried out in this contribution. In this sense, the Contingent Valuation Method is, as is known, the tool commonly used to evaluate the economic impacts and value of cultural events or initiatives. With the aim to assessment the "Matera 2019" city branding, the implementation of the Contingent Valuation has made it possible to quantify the annual cash flow deriving from potential direct and indirect users of cultural events and territorial enhancement interventions associated with European Capital of Culture initiatives.
关键词：Matera 2019; City Branding; Economic Impacts; Contingent Valuation