文章基本信息

标题：Connotation Analysis on Sustainable Development Strategy of Garment Enterprises — Case Study on the Famous Brand JNBY
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作者：Yuqian Dai ; Yan Cui ; Xiaogang Liu 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：237
页码：4006
DOI：10.1051/e3sconf/202123704006
出版社：EDP Sciences
摘要：Domestic original designer brand JYBY adheres to environmental protection and social responsibility actions, and integrates sustainable development into its strategic planning. This paper mainly USES case analysis method to analyse the composition and implementation measures of JNBY’s sustainable development strategy, so as to provide experience for other garment enterprises in China to formulate sustainable development strategies.
其他摘要：Domestic original designer brand JYBY adheres to environmental protection and social responsibility actions, and integrates sustainable development into its strategic planning. This paper mainly USES case analysis method to analyse the composition and implementation measures of JNBY’s sustainable development strategy, so as to provide experience for other garment enterprises in China to formulate sustainable development strategies.