文章基本信息

标题：Application of digital technology innovation in campus cultural and creative design——Take Jiangxi University of Finance and Economics as an example
本地全文：下载
作者：Song Pan ; Wen Qiang ; Zhang Xiangsen 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：236
页码：5041
DOI：10.1051/e3sconf/202123605041
出版社：EDP Sciences
摘要：With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology. The innovative application of digital technology in contemporary design in China promotes the rapid development of cultural and creative design. As an important carrier of university culture, cultural and creative products have become an important part of the construction of university culture, which plays an important role in publicizing the school cultural characteristics and promoting the school brand image. Based on the analysis of excellent campus cultural and creative cases at home and abroad, taking Jiangxi University of Finance and economics as an example, this paper explores the new application of digital technology in contemporary cultural and creative design.
其他摘要：With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology. The innovative application of digital technology in contemporary design in China promotes the rapid development of cultural and creative design. As an important carrier of university culture, cultural and creative products have become an important part of the construction of university culture, which plays an important role in publicizing the school cultural characteristics and promoting the school brand image. Based on the analysis of excellent campus cultural and creative cases at home and abroad, taking Jiangxi University of Finance and economics as an example, this paper explores the new application of digital technology in contemporary cultural and creative design.