文章基本信息

标题：Research on the operation of cultural capital in regional economy Take Xijiang in Guizhou as an example
本地全文：下载
作者：Cen Yi
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：235
页码：2006
DOI：10.1051/e3sconf/202123502006
出版社：EDP Sciences
摘要：In the process of globalization, the integration of world tourism is becoming more and more obvious. With the rapid development of China’s tourism industry, Tourism in many provinces and cities has become a pillar industry or key industry, The various risks it faces are also gradually highlighted. Driven by regional economy, the capitalization operation of national culture is considered to be an effective way to protect national culture and develop economy in ethnic areas. However, national culture has brought many social problems in the process of concrete operation. This paper discusses the realistic dilemma of cultural capitalization in the tourism development of Miao villages in Xijiang, This paper points out that only by clarifying the relationship between the stakeholders in the operation of cultural capital and further clarifying the marketing strategy of cultural capital operation can we ensure the sustainable development of national culture capitalization.
其他摘要：In the process of globalization, the integration of world tourism is becoming more and more obvious. With the rapid development of China’s tourism industry, Tourism in many provinces and cities has become a pillar industry or key industry, The various risks it faces are also gradually highlighted. Driven by regional economy, the capitalization operation of national culture is considered to be an effective way to protect national culture and develop economy in ethnic areas. However, national culture has brought many social problems in the process of concrete operation. This paper discusses the realistic dilemma of cultural capitalization in the tourism development of Miao villages in Xijiang, This paper points out that only by clarifying the relationship between the stakeholders in the operation of cultural capital and further clarifying the marketing strategy of cultural capital operation can we ensure the sustainable development of national culture capitalization.