文章基本信息

标题：A Conceptual Framework for Essential Oils Marketing: A Systems Approach
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作者：Ernaning Widiaswanti ; Pratikto Pratikto ; Chandrawati Cahyani 等
期刊名称：International Journal on Food System Dynamics
印刷版ISSN：1869-6945
出版年度：2019
卷号：10
期号：4
页码：386-395
DOI：10.18461/ijfsd.v10i4.26
出版社：CentMA
摘要：Essential oils have a high economic value because of their utilities as perfumes, food flavors, and medicinal raw materials. Indonesia is one of the countries producing and exporting essential oils in the world, although the development of Indonesian essential oils industry has not been able to meet global demand. The main problem of Indonesian essential oils marketing is the fluctuating in price. Some research conducted only focus on certain factors that influence the dynamics of Indonesian essential oils prices, but no researches have integrated factors that influence the dynamics. An integrated model, in which all variables that influence the dynamics of Indonesian essential oils prices are illustrated in a relationship between variables, will help policy makers to understand the system better. This research uses a systems dynamic approach, a conceptual framework that has been developed to show various factors that have an impact on fluctuating prices of Indonesian essential oils. A causal loop diagram is developed based on literature review and statistical analysis, while regression analysis is used to validate the framework. The Causal loop diagram illustrates the reciprocal relationship between several variables that affect the dynamics of fluctuating prices of essential oils. This framework can be used as a basis for further research related to the development of the essential oils agro‐industry.
关键词：Essential oils prices; systems dynamics approach; causal loop diagram; regression analysis.
其他关键词：Essential oils prices;systems dynamics approach;causal loop diagram;regression analysis