文章基本信息

标题：Strategic Pricing
其他标题：Strategii de preţ
本地全文：下载
作者：Adrian Micu ; Angela Luiza Micu
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2006
期号：2
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：Few managers,even those specializing in marketing,think strategically about pricing.Consider your experiences and observations.Were the pricing decisions you encountered made in reaction to a pricing problem,or were they planned to exploit an opportunity? Did the company arrive at those decisions by analyzing only the immediate impact on profitability,or did it also consider how the reactions of customers or competitors might change the picture? Did the decisions focus purely on price,or did they involve alignment of a marketing program to support the pricing decision? Few companies proactively manage their businesses to create the conditions that foster more profitable pricing.
其他摘要：Puţini manageri, chiar dintre cei specializaţi în marketing, se gândesc strategic la preţuri. Dacă un manager ar lua în considerare propriile experienţe şi observaţii, ar răspunde în mod divers următoarelor întrebări: „ Deciziile asupra stabilirii preţuri
关键词：cost;price;value;customers