文章基本信息

标题：Factors Affecting E-Banking Usage in India: an Empirical Analysis
本地全文：下载
作者：Shariq Mohammed
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2013
期号：1
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：This study aims at identifying the factors affecting the customers demand for E-Banking services,by analyzing a sample of 450 consumers’responses who have been interviewed personally through structured questionnaire in 3 districts of Uttar Pradesh,India,namely Lucknow,Kanpur & Varanasi.The factor analysis using principal component extraction method with Varimax rotation has extracted 4 factors which explained the 62.84 percent of the variance.All the four factors - ambiance & infrastructures,technology & innovation,services & security,and consumer support & timings - represent different banking attributes important to customers.This provides a basis for the banks in order to modify and offer demanding services to the banks.
关键词：Factor Analysis;Correlation Matrix;online banking;ATM services;Internet Banking