文章基本信息

标题：Assessment of Effective Conflict Management Practice in Marketing Organizations in Kogi State
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作者：Juwon Johnson Orugun ; Ibidunni Fausat Orugun ; Momoh I. Yalo 等
期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2019
期号：3
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：This study focused on the effect of Conflict Management Practice and performance of marketing organizations in Kogi State.Survey Research Design was used.The target population for this study was 838.The sample size of 396 was selected from the target population.All data were analyzed using frequency distribution table,descriptive statistics,Ordinary Linear Regression,and Ordered Probit Regression.Finding showed that more than average of the variation in the performance of marketing organization in Kogi State was significantly predicted by effective Conflict Management Practice.Furthermore,finding showed that performance (market share) was possibly predicted by conflict variables (communication gap,low financial motivator,the activities of cultism,ethnicity,lack of tolerance among employees),and that communication gap,low financial motivator and lack of tolerance among employees has significant influence on the competitiveness of marketing organizations in Kogi State.It was concluded that the management of conflict in the marketing organizations in Kogi State was evidently effective.It was recommended that the management of the marketing organizations in Kogi State should sustain their effective conflict management approach or find more cost-benefit approach (such as long term oriented approach like Strategic Conflict Management approach) to managing conflict to improve the performance of their organizations.
关键词：Conflict Management;Communication Gap;Marketing Organization;Financial Motivator;Market Share