文章基本信息

标题：BANK CUSTOMER ADS PREFERENCES EFFECT
其他标题：Banka Reklamlarının Müşteri Tercihlerine Etkisi
本地全文：下载
作者：Orhan ÜNAL ; Yunus Emre GÜRSOY
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2014
卷号：7
期号：1
DOI：10.25287/ohuiibf.211471
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The rapid development of communication tools significantly affects the functioning of financial markets. This research’s problem consist of funding institutions that supply products and services to develop marketing strategies for demands and expectations of the market advertisement’s fund gap and more funds and determine the level of people to respond to the interests and wishesIn this study,necessary literaure review were done and the questionaire method was applied to existing bank customer in Ankara. The research was carried out on the data,based on the questionaire.As a result of this research,It is found that middle-age group,higher levels of education and male customers are more affected bank advertsements and as a resut,they are customers of banks.
其他摘要：İletişim araçlarının hızlı gelişimi finansal piyasaların işleyişini de önemli ölçüde etkilemektedir. Fon arz eden kurumların ürün ve hizmetlerini piyasanın istek ve beklentilerine yönelik geliştirdikleri pazarlama stratejilerinde reklamın fon fazlası ve f
关键词：Banking; Advertisement; Consumer PreferencesJel Codes: M31; M37
其他关键词：Bankacılık; Reklam; Tüketici TerimleriJel Kodları: M31; M37