文章基本信息

标题：TWO STRATEGIC FIELDS IN CORPORATE COMMUNICATION: AN EVALUATION FOR MARKETING AND PUBLIC RELATIONS
其他标题：Kurumsal İletişimde İki Stratejik Alan: Pazarlama ve Halkla İlişkiler Üzerine Bir Değerlendirme
本地全文：下载
作者：Nesrin CANPOLAT ; Adem KISAÇ ; Güchgeldi BYASHİMOV 等
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2013
卷号：6
期号：2
DOI：10.25287/ohuiibf.211448
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Communication in corporations is an activity with wide dimensions like affecting target audience,developing corporate image within financial community,showing corporate activities in the media,making corporate problems,employees,distributors and effected audience understandable,affecting lawmakers and coordinators in decisions for corporation,establishing the pride of being in the corporation among community members and employees,developing corporate image in public,establishing corporate reputation and creating manner change in target audience. Marketing and public relations are the two most important trivets of these dimensions. Viewpoints Adana and Niğde Organized Industrial Zone of corporations to these two concepts and their situation in practice are set forth in this study. In accordance with the obtained data,it is seen that corporations define marketing as product or service presentation. Public relations on the other hand is defined as an honest means of communication,which provides communication between external environment and customers. It is understood that marketing and public relations of corporations operate under the same structure. It is also determined that public relations plays important role in promotion of products and services,interior and exterior communication,issue management,establishment of customer satisfaction,build of trust,creation of image,establishment of relations with media. When the role of corporations in marketing is examined,it is seen that corporations define marketing as the locomotive of the corporation. Marketing is also attributed with functions like market relations and sales,sales and profitability,reflection of corporation to outside,balance of product and price. It is found out that people responsible for planning and conducting marketing communication work under general manager in corporations.
其他摘要：Kurumlarda iletişim,hedef kitlesini etkileme,finansal topluluk içinde kurumsal imajı geliştirme,medyada kurumsal faaliyetlerini gösterebilme,kurumsal sorunların,çalışanlar,dağıtımcılar ve etkilenen kitlelerce anlaşılmasını sağlama,kuruma etkisi olan karar
关键词：Corporate communication; public relations; marketing; marketing communicationsKEL Codes: M31; M39
其他关键词：Kurumsal İletişim; Halkla İlişkiler; Pazarlama; Pazarlama İletişimiJEL Kodu: M31; M39