文章基本信息

标题：COMPARISON OF TRADITIONAL AND CONTEMPORARY METHODS IN MENU ANALYSIS
其他标题：Menü Analizinde Geleneksel ve Çağdaş Yöntemlerin Karşılaştırılması
本地全文：下载
作者：Levent KOŞAN
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2013
卷号：6
期号：1
DOI：10.25287/ohuiibf.211422
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Menu is described that can be used both as a tool for marketing and strategic in food and beverage businesses. In this context,menu analysis has taken place as an important issue in the literature. Compliance with the outcomes to be achieved depends on the cost calculating methods used for analysis and thought to have different consequences according to contemporary methods or traditional methods. The purpose of this study is to determine the differences that may emerge selection of Time Driven ABC system as a method to be used in the calculations than the traditional menu analysis method. With a sample application demonstrated the differences as a result of using Time Driven ABC system and tried to explain the contribution of management decisions.
其他摘要：Menüyiyecekiçecekişletmelerindegerekpazarlamagereksestratejik amaçlı kullanılabilecek bir araç olarak tanımlanmaktadır. Bu çerçevede menü analizi de önemli bir konu olarak literatürdeki yerini almıştır. Analiz neticesinde ulaşılacak sonuçların uygunluğu k
关键词：Menu; Menu Analysis; Time Driven ABC System
其他关键词：Menü; Menü Analizi; Sürece Dayalı FTM Sistemi