文章基本信息

标题：SERVİCE AREAS OF PUBLİC RELATİONS AND ADVERTİSEMENT AGENCİES: A RESEARCH ABOUT WEB SİTES
其他标题：Halkla İlişkiler ve Reklam AjanslarınınHizmet Alanları: Web Sitelerine Yönelik Bir İnceleme
本地全文：下载
作者：Nesrin CANPOLAT
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2012
卷号：5
期号：2
DOI：10.25287/ohuiibf.211398
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The aim of the study,is to evaluate the information about services given by advertisement agencies in their web sites and to find the service areas and similarities and differences in these areas. When compared with advertisement agencies,in public relations web sites,usually they included their services and even they detail it. It shows that,public relations agencies use their web sites more functional. But,proportional quantity,of the web sites of both agencies which gives information about their web sites show that they announce their services more effectively. When we observe the obtained data,it is seen that,public relations and advertisement agencies coincide in some service areas such as marketing communication,online communication but they also show differences. The biggest difference between advertisement agencies and public relations agencies is that,creativity is the leading factor.Also,another result is that,agencies do not occupy each other’s service areas namely.
其他摘要：Çalışmanın amacı halkla ilişkiler ve reklam ajanslarının internet sitelerinde verdikleri hizmetlerle ilgili bilgileri değerlendirerek,bu iki kurumun hizmet alanlarını ve bu alanlardaki benzerlik ve farklılıkları saptamaktır. Reklam ajanslarına oranla halk
关键词：Web Site;Advertisement Agency;Public Relations Agency. Service Area
其他关键词：Web Sitesi;Reklam Ajansı;Halkla İlişkiler Ajansı;Hizmet Alanı