文章基本信息

标题：THE IMPORTANCE OF AWARENESS IN CITY MARKETING: AN INVESTIGATION TO MEASURE THE AWARENESS OF NIGDE
其他标题：Şehir Pazarlamasında Bilinirliğin Önemi: Niğde Yöresinin Bilinirliğinin Ölçülmesine Yönelik Bir Araştırma.
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作者：Ruhan İRİ ; Emin İNAL ; Hüseyin TÜRKMEN 等
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2011
卷号：4
期号：1
DOI：10.25287/ohuiibf.211371
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：To be a well-known city means to make it more precious and preferable in the eyes of people living in it or people having a kind of relations with it. When “Brand City” is thought,more awareness and thus more visitors and investors for the city come to mind accordingly. As a result of those increases,residents’ problems are solved fast and easily and the incomes of the people living in the city ascend. This study aims to prove the importance of presentation and awareness for Niğde to be a brand city by more advertising and introduction in national market. With the help of the questionnaire prepared for this purpose,it is aimed to determine and measure to what extent the awareness of Niğde and its surround has been in national market.
其他摘要：Tanınan ya da bilinen şehir olmak,o şehirde yaşayanların ve şehirle bir şekilde yolları kesişenlerin gözünde,daha değerli ve daha tercih edilir hale gelmek demektir. “Marka şehir” denildiğinde,akla şehrin daha fazla bilinirliği ve bu bilinirliliğe bağlı o
关键词：Nigde; Tourism; Brand; Awareness; City MarketingJEL Code : M31
其他关键词：Niğde; Turizm; Marka; Bilinirlik; Şehir PazarlamasıJEL Sınıflaması : M31