文章基本信息

标题：A Theorical Study on Disabled Tourism with Customer Oriented Marketing
其他标题：Müşteri Odaklı Pazarlama Kapsamında Engelli Turizmine Yönelik Teorik Bir İnceleme
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作者：Funda CENGİZ ; Emre Ozan AKSÖZ
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2018
卷号：11
期号：1
DOI：10.25287/ohuiibf.338987
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：The main aim of this research is analysing the disabled tourism market toward its characteristics,demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix. At first,the terms of the relationship between disabled tourists and tourism,and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.
其他摘要：Çalışmanın amacı,engelli turizm pazarını,sahip oldukları özellikler,istekler ve beklentiler doğrultusunda,müşteri odaklı pazarlama karması unsurları açısından incelemektir. Bu amaç doğrultusunda engelli bireylerin turizm ile olan ilişkilerinin daha iyi an
关键词：Disabled Tourism; Tourism Marketing; Customer Orianted Marketing Mix
其他关键词：Engelli Turizmi; Turizm Pazarlaması; Pazarlama Karması