文章基本信息

标题：A Social Marketing Goal: Energy Conservation and its Measurement
其他标题：Bir Sosyal Pazarlama Hedefi Olarak Enerji Tasarrufu: Tasarruf Yöntemleri Kullanımına Yönelik Bir Ölçek Önerisi
本地全文：下载
作者：İnci DURSUN ; Meryem BELİT
期刊名称：Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
电子版ISSN：2564-6931
出版年度：2017
卷号：10
期号：3
DOI：10.25287/ohuiibf.301050
语种：English
出版社：Ömer Halisdemir Üniversitesi
摘要：Energy consumption is one of the main drivers of environmental problems. Individual energy conservation is crucial for reducing greenhouse gas emissions and consequently global warming,air and water pollution,depletion of energy and water sources. The first aim of this paper is to examine energy conservation behavior of Turkish consumers,the effects of attitudinal,demographic and residential factors on usage of specific conservation methods. The second aim of the paper is to propose a short but still comprehensive conservation scale. Data was collected through a survey from 305 consumers living in Yalova,Kocaeli and İstanbul. Analyses revealed that,generally speaking,conservation behavior is not very strong and it mainly focuses on electricity conservation. The effect of economic concern on conservation behavior is stronger than environmental concern. The prominent demographic factor is age since the younger consumers put less effort on energy and water conservation than their older counterparts. Finally,it was found that a multi-dimensional conservation scale is acceptable for measuring Turkish consumers’ general conservation behavior.
其他摘要：Çevre sorunlarının büyümesinde etkili olan faktörlerden biri enerji tüketimidir. Bireysel enerji tasarrufu davranışı sera gazı emisyonlarının dolayısı ile meydana gelen küresel ısınma probleminin yavaşlatılması, hava ve su kirliğinin,enerji ve su kaynakl
关键词：Energy conservation; social marketing; responsible consumption; energy conservation scale
其他关键词：Enerji Tasarrufu; Sosyal Pazarlama; Sorumlu Tüketim; Enerji tasarrufu ölçeği